About me.
Bilingual copywriter | English & Portuguese.

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… And you feel a lot of the copywriting out there makes assumptions about your reasons for buying, and buying style, that completely miss the mark.
So you tune out, because the copy was a turn-off.
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Maybe your marketing did that too - but fear not!
I can help you change that.
Maybe, like me, you're a consumer with a sixth sense for marketing that sounds like hot air or that makes exaggerated claims...
And here's me: Matheus Parizi, a bilingual copywriter writing across email, websites and social media, for health & wellness and more.
15 years writing for TV and film - now used to write copy that converts.
I wrote for TV and film for 15 years - the expert in storytelling, today's most important sales asset.
Every day was spent writing scripts that moved the audience by understanding what people want, need, dream, fear, and how to hook them...
And writing convincing presentations that made the impossible possible by persuading sceptical executives to spend their budgets on the right scripts for the audience.
I would cut through that scepticism and be the voice of the audience in the boardroom.
One day, my passion for getting a reaction from the audience led me to stop writing for a medium where projects take years to reach the public…

With my film First Act competing at the International Film Festival Rotterdam 2019.

With my bible, Eugene Scharwtz' Breakthrough Advertising.
My opinionated relationship with marketing made me realise I could put my experience and persuasion superpowers to great use by helping brands tune in their voice, tell their story, and win new fans with killer copy, bursting with benefit.
Creating a tone that sounds trustworthy and personable.
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So if you’d like my help nailing your copy and truly connecting with your customers, get in touch!​
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The first step in any collaboration is getting to know each other — and this is no different.
We’ll begin with a discovery call so I can understand your business in depth.
Together, we’ll discuss ideas and define the right direction.
I’ll then prepare a proposal, timeline, and quote, and once everything is aligned, the work begins.
So, what happens next?
"Matheus helped us translate our creative vision into User-Generated-Content looking reels that look very spontaneous and seamless. I loved the strategy of using storytelling to change the way people follow the brand. Professional, collaborative, and very thoughtful. Highly recommended."

Caroline Corleone, Paradiso Editions

Final touches...
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My work is complete when you’re satisfied.
I’ll incorporate your feedback and refine the copy into the strongest final version.
When you’re happy, the job is done.