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Building trust is a big one.
Take Germany, for instance, where I live: when buying online, many German customers leave when local expectations aren’t met. That’s not a user experience issue. It’s lost revenue. Think of this: The Netherlands shares strong cultural ties with Germany, like values regarding punctuality, efficiency, and direct communication styles. But there, a product page can be very lean. A clear title, a few unique-selling-proposition points and strong images. Fast click, fast decision.
Matheus Parizi
2 days ago1 min read
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