Take Germany, where I live. When buying online, German customers leave fast if their expectations aren't met. And those expectations? Very specific. Here's the thing. The Netherlands and Germany look similar on paper: punctuality, efficiency, straight talk. But the way people actually buy? Completely different. In the Netherlands, lean product pages work. Sharp headline, a few unique selling points, strong image. Done. Fast click, fast decision. Germany doesn't work that way.
Matheus Parizi
Mar 61 min read
Copywriting blog written in English and Portuguese by bilingual copywriter Matheus Parizi.
Honest takes on email, website and social media copy.
