Building trust is a big one.

Take Germany, for instance, where I live: when buying online, many German customers leave when local expectations aren’t met.

That’s not a user experience issue. It’s lost revenue.

Think of this: 

The Netherlands shares strong cultural ties with Germany, like values regarding punctuality, efficiency, and direct communication styles.

But there, a product page can be very lean. A clear title, a few unique-selling-proposition points and strong images.

Fast click, fast decision.

In Germany, it works differently.  Before buying, people want to know, "can I trust you?"

Here, first they'll look for things like delivery times, returns, payment options. They'll check the legal pages, they'll look for real contact details.

It’s a market where trust lives in the details.

So if a Dutch store converts at 3% and the same store converts at 2% in Germany, that’s already a third fewer buyers, with the same traffic.

Meaning, expanding from the Netherlands to Germany isn’t just translation - you need to build the kind of trust German customers expect.

So, with every service, industry or niche I write for, I use detailed knowledge of nuances that affect market and customer...

And I build into my copy the trust-generating factors that customers look for.

I establish trust first. Then persuasion follows naturally.

That's one example of how I help you as a copywriter.