Email.
Boost conversions with targeted email sequences tailored for leads, nurturing and customer retention. Here's some of my work crafting persuasive email funnels for Berlin businesses.
Case Study 1: Kraftwerk Physiotraining Berlin.
Kraftwerk Physiotraining Berlin is a therapeutic training studio that helps people overcome pain, rebuild confidence, and rediscover the joy of moving. I helped them by building a targeted email system with welcome and recovery flows.
Benefits:
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Increased engagement via questions and offers that got customers to reply to emails.
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Recovered more customers than ever by reaching out to them after a cancellation.
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Introduced special discounts for members of the email list, increasing bookings.
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Strengthened long-term client loyalty via offering value - staying top-of-mind.
Welcome Flow | Day 1: Congratulating client on booking
Encouraging client's reply, avoiding going to spam box
Day 2: Sharing founder's story and a free valuable mobility tip, making audience feel invested
Day 3: Providing value with viral listicle format,, answering 9 questions they get the most about their therapies
Recovery Flow | Day 1: Encouraging immediate rebooking
Day 2: Reminding client gently, with urgency & scarcity
Day 3: Final reminder, handling clients' objections, urgency and scarcity
Case Study 2: WM Orthopaedie.
WM Orthopaedie is a leading orthopedic clinic in Berlin, specialising in advanced diagnosis, treatment, and long-term care for musculoskeletal health. I helped them by building a ready-to-use email system.
Benefits:
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Made sure patients didn't change clinics after their first treatment.
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Recovered more customers than ever by reaching out to them after a cancellation.
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Got past patients to book with them again.
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Introduced special discounts for members of the email list, increasing bookings.
Welcome Flow | Day 1: Congratulating patient on booking
Day 2: Sharing clinics' mission, and providing free advice for lower back pain
Day 3: Providing value with 7 most frequent questions they get
Recovery Flow | Day 1: Encouraging immediate rebooking, sharing testimonials of patients that were cured
Day 2: Reminding patients few places remain free, and handling their possible objections with FAQ, encouraging rebooking
Case Study 3: East-West Comedy Berlin.
East-West Comedy Berlin is one of the city’s most vibrant international stand-up shows. I've helped them with email copywriting to promote their shows, grow their audience and engage subscribers.
Benefits:
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Increased ticket sales by making clients aware of famous comedians that the club showcases.
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Introduced special discounts for members of the email list, increasing ticket sales.
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Created a new system of dibs and pre-sales for returning customers, creating a feeling of exclusivity, and increasing their return rate to the club.
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Strengthened the venue's revenue by making clients aware of its environment, location, and bar offers.
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Made the health of the email list and its monetisation better than ever by offering exclusive free online content to clients who engaged with the emails.
Welcome Flow | Day 1: Congratulating customer on joining the mailing list
Asking who their favorite comedian is to book them, priming audience to respond, and avoiding going to spam box
Day 2: Controversial, topical, news-related story for the email's subject line, which increases engagement, mixed with a free comedy tip, which keeps customers coming back to emails
Day 3: Using viral listicle article format (5 reasons why), keeping audience engaged, and FAQs that address customers' possible objections about the shows or the venue
Presale Flow |
Day 1: Emphasizing how special the comedian is, the exclusivity of presales and urgency, encouraging immediate booking
Day 2: Reminder breaking down what makes this comedian special and that tickets are running out (FOMO)
Day 3: Last reminder, informing them that the presale tickets will be sold to other customers if they don't act now
