Social media copywriting.
Bilingual social media copy | English & Portuguese.
Social media copywriting | Case Study: Paradiso Editions.
Paradiso Editions, a local business that ships to the whole EU, is a Berlin art prints & apparel brand. I'm helping them by writing over 50 Instagram UGC reels for the brand. A full strategy to grow their Instagram following, email list, and email list monetization, through boosting the brand’s audience relatability, audience awareness and creating a posting schedule. In production.
Benefits:
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Repurposing its Instagram reels feed, making it personal and storytelling-based, and growing the brand's followers.
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Creating a 50-day posting schedule that increases consistency and grows the channel's audience.
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Monetisation of the email list via migrating the brand's Instagram followers.
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A larger brand's online presence, staying top-of-mind while finding new audiences.
Day 1: Intro to new posts: journey style, more personal, with the founder's story and personality, and inviting the audience to watch her grow her small business.
Day 2: The founder explains why she created Paradiso Editions, sharing a secret reason for creating her brand.
Day 3: Now the audience learns the founder's personal reason behind the decision to grow the brand at this moment.
Day 4: The female workshops of Wiener Werkstätte and Bauhaus, which inspired the founder of Paradiso Editions.
Day 5: A post using the viral listicle format about female artists who inspire the brand's founder, posted during the International Women's Day.
Day 6: A post using the viral format Expectation VS Reality, letting the audience in on the founder's struggles, making them identify with her.
Social media copywriting | Case Study: CopyFirst Creatives.
CopyFirst is a learning platform and consultancy founded by Tiana Asperjan, an A-list creative strategist and copywriter who has generated over $80M in ad revenue for 7, 8 and 9-figure Ecomm brands. I help Tiana by repurposing YouTube long-form into Instagram short-form videos, writing hook-driven headlines and delivering 20 clips/month across two channels, by selecting and scheduling across her personal brand and CopyFirst Instagram channels - a consistent, high-impact social media presence.
Benefits:
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Writing hook-driven text headline overlays for each clip, applying direct response copywriting principles to stop the scroll in the first 3 seconds.
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Repurposing long-form YouTube into short-form Instagram and TikTok videos, with AI-assisted captioning via Opus Clip.
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A consistent posting schedule of 5 clips per week across two channels, keeping Tiana top-of-mind without adding to her workload.
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A growing audience across both the CopyFirst brand and Tiana's personal channel.
Day 1: Intro to new posts adding a text overlay headline that hooks the audience in the first 3 sec, telling what's in it for them, promising a boost while not having to do too much effort.
Day 2: We add a curiosity-driven text overlay headline to hook the audience, priming them to continue watching to find out.
Day 3: We add a problem-solving, contrarian text overlay headline to scroll-stop.
Day 4: Again, a problem-solving headline, promising value while sparking curiosity.
Day 5: A headline using the viral listicle format, while offering huge value to the audience.
Day 6: We add a headline that promises huge value, using the proven formula of "3"
As a social media copywriter, I create posts and campaigns that turn attention into engagement and conversions.
Tell me about your brand and I'll put together a custom quote within 3 business days.